The Matzo Project introduces carefully made, artfully packaged, legitimately scrumptious matzo to a stale, outdated corner of the marketplace. At the focal center of our matzo packaging is a classic, sassy Jewish Grandma … the sharp witted, glamorous muse behind The Matzo Project. She asks the person who’s contemplating buying it at the store: “Would it kill you to try something new?!”
We set out to make alternative to a traditionally flavorless snacks and instead, got a super-snappy, extra-sturdy, crazy-versatile snack that goes with every, single thing we’ve tried to put on it. (We are not making this up.) While it currently languishes in the ‘Ethnic’ Food Aisle, our hope is to help matzo claim its rightful spot in the Cracker Aisle. We’re also tackling some other, long-neglected products by using wholesome, small-batch ingredients and encouraging innovative uses.