Our Story
Built on
trust
grown by passion
Years in business
Brands represented
founded in Montréal
Where it all began
From a car trunk to Canada-wide
It started simply — a genuine love for exceptional products and the conviction that Canadian consumers deserved better choices on their shelves. In 1996, Jon Silver loaded his first case of beverages into the trunk of his car and made his first delivery.
No warehouse. No fleet. Just a handshake, a good product, and the kind of service that makes people call you back.
“I delivered my first case of beverages from the trunk of my car. Now Unique Foods is one of the major players in quality beverage brands.”
Jon Silver, Founder & President
What we stand for — every single day
Three principles have guided every partnership, every product selection, and every delivery since day one.
Service
We show up. On time, with the right product, and ready to solve problems before they become problems. Our partners know they can count on us.
Loyalty
We build relationships that last decades, not quarters. When things get tough — and they do — we stay the course alongside our partners and brands.
Experience
Every touchpoint matters. From first contact to the moment a product lands on a shelf, we obsess over the details that make the difference.
A few chapters
worth remembering
1996
The first delivery
Jon Silver makes his first beverage delivery straight from the trunk of his car. Unique Foods Canada is born — scrappy, passionate, and determined.
Early 2000's
Building the portfolio
The brand roster grows steadily. Unique Foods begins representing iconic import brands, earning a reputation for quality curation and reliable distribution.
2010's
Going national
From regional distribution to a truly pan-Canadian footprint. Major retailers take notice. The trunk of a car becomes a network of trusted logistics partners.
2020–2022
Pivoting through uncertainty
The pandemic reshapes the food & beverage industry. Unique Foods pivots quickly — strengthening partnerships and emerging more resilient than ever.
Today
30 years strong — and just getting started
Over 50 brands. Decades of partnerships. And the same energy that drove that first delivery still drives every decision we make today.
A word from our founder
A special thank you
When I think about what it has taken to build a business over 30 years, I’m genuinely in awe. Not of what we’ve accomplished — but of the people who have made it possible.
We’ve had the privilege of representing some truly amazing brands, and of building partnerships that go far beyond a simple vendor relationship. These are friendships. These are commitments that have held through hard times and good ones alike.
To every partner, every retailer, every team member who has supported Unique Foods — especially through the challenges of recent years — thank you. Your faith and loyalty allowed us to pivot, to adapt, and to come out stronger on the other side.
We’re excited about what’s ahead. The best chapters of this story are still being written.
Jon Silver
Founder & President, Unique Foods Canada
